Branding for A/F Creatives – a branding and image agency offering services mainly in fashion. The name of the company stands for ‘Across Floors’, which reflects the founders common interest in physical spaces and their cross-disciplinary expertise. As a symbol representing the idea of a support structure, the geometrical form of the square / the cube was used as the starting point for all elements of the branding such as the typeface, the grid and the formats.
Recipes by People is a project initiated by Sidekick Creatives, a company strategising crowd funding campaigns. The recipe project was an investigation in to the nature of the crowd funding community. Each backer paid £1 to submit a recipe, resulting in a collection of 866 recipes, by 758 people and from 51 countries. The digital recipe collection was designed to communicate a global, democratic way of collating, representing material from various sources. The design of the form allowed individuals to generate their own content, whilst maintaining a sense of cohesion within the broader project. The concept of 'filling in' was carried through to the typography, where everyday typeface Arial was adapted in to a stencil font. STSQ analysed the data collected through the crowd funding project and used these to generate typographical intervals throughout the pdf.
Identity for art writing publication PaperWork and design of Issue 1 & 2. PaperWork magazine focuses on providing an interdisciplinary platform for visual artists engaged with writing to publish and distribute their work, with an emphasis on challenging the form and function in print. Focusing on the nature of the magazine's risograph production method STSQ developed the logo based on the half tone dot, whilst considering the nature of print, overprint and misprint. Issue 1, Lost & Found, STSQ experimented with the concept of ownership, constructing a new system of navigation and narrative through the loose leaf codex format. The system influenced the reader to lose & find the work whilst exploring the printed page. Issue 2, Uncanny, STSQ together with designer Ross Bennett experimented with the distinction between the familiar, the uncertainty and the unknown.
I/O (Input/Output) is a collaborative project with Patrick Coyle & Antonia Shaw with the support of AND Public and Sebastian Gorton Kalvik. The project examines how images and words can be sculpted through the exhaustive application of digital processes, illustrating the miscommunication caused by digital translation. STSQ present two series of prints charting the visual degradation caused by cyclical acts of reproduction, either through processes of printing and scanning or file compression, whilst Coyle’s text work explores the anomalies of language which arise through repetitive use of online translation services. The result of both systems are currently published in two volumes accompanied by a text by curator Antonia Shaw. The books are the starting point of a sustained analysis into digital reproduction and translation that increasingly pervade our daily life.
common-editions is a publisher of artists’ books, editions, multiples and other artefacts, run by Nadine Monem. The aim of c-e is to facilitate the production and wide distribution of art, and for the membrane between the aims of the artist and the hands of the public to be as thin as possible. STSQ generated an identity kit of every-day objects in order to reflect the affordable products for the every-day person.
A hand-generated printing service. Unlike any other printer the human printer creates unique, individual images each time it prints. Following the same process as a digital printer, the human printer generates the printed product by hand. Throughout the printing process the human printer assumes the role of the machine and is therefore controlled and restricted by the process of using CMYK halftones created on the computer.
Branding for Other Works – an english interior design company with a true passion for functionality, craft and locally sourced materials. The brain child of Pippa Murray and Simon Lamason, OW celebrates the individual qualities of the handmade process, something that is reflected in their logo which takes references from the form of the duos handwriting. These hand written features are applied to William Caslon IV’s font Two Lines English Egyptian, which was one of the first sans serif font that was sold commercially.
The functional system of the logo was developed in relation to the principal that Pippa and Simon make up separate yet equal parts of company. This flexibility allows them to apply the logo to bespoke furnitures and objects, whether it would be a series of 2 or 100 objects and in any material chosen.