Love Brings Love
AZ Factory, 2021
Le Carreau du Temple, Paris
Visual identity and publication for fashion show, Love Brings Love – A Homage to Alber Elbaz, by AZ Factory.
In September 2021, in homage to the late Alber Elbaz, AZ Factory, invited forty-four fashion houses to design a bespoke creation inspired by his legacy. Accumulating in a spectacle that included AZ Factory’s first ever collection, the show featured labels such as Balenciaga, Louis Vuitton, Comme des Garcon, Loewe, Maison Margeila, and Off-White.
The show was inspired by Théatre de la Mode, a 1945 Parisian exhibition, which brought together over sixty French couturiers as a beautiful expression of creativity, prestige, and solidarity in the wake of World War II. Fascinated by this uplifting story, Elbaz had long dreamt of uniting his wider fashion family for a new, modern iteration of the Théatre.
The typographic treatments and material selection consider the aesthetics of Elbaz’s world, from the glossy magazines to hand-craft, honesty, wit and playfulness.