MoMa Artist Index Tote
Studio Project, 2017
Concept and design of limited edition tote bag, launched at WOW2017 at South Bank Centre to celebrate International Women’s Day.
The excerpt presented on the bag is from a larger index of over 2,000 artists present in the Museum of Modern Art roster, where the gender of each artist has been reversed. An action undertaken to highlight the gender imbalance of the collection and the underrepresentation of female artists, and foregrounding the obstacles female artists still face in getting their work exhibited and collected.